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Privacy Policy

Last updated: July 2026

Note: This is a plain-language starting draft for Tony to review. It's meant to be clear and honest, not formal legal advice — please have it checked before it's treated as final.

12v.Biz ("we", "us") makes the 12v.Biz Toolbox, software for car audio and mobile electronics shops. This policy explains what we collect on this marketing website (https://www.12v.biz), why, and what choices you have. It covers this website — the Toolbox app you log into has its own in-app terms and privacy details.

What we collect

  • Information you send us. When you fill in our contact or free-trial form, we collect your name, email, shop name, phone number, and anything you write in the message fields. Phone numbers on the trial form are used to verify your shop for text messaging.
  • Chat messages. If you use the live chat bubble, we collect what you type and basic details needed to reply.
  • Usage data. Like most websites, we collect anonymous, aggregate information about visits — pages viewed, rough location, device and browser type — to understand what's useful and keep the site working.

How we use it

  • To reply to you, set up your free trial, and provide support.
  • To understand how the site is used and improve it.
  • To keep the site secure and prevent spam and abuse.

We do not sell your personal information.

Analytics and advertising tools

We use a small number of third-party tools on this site:

  • Cloudflare Web Analytics — a privacy-first, cookieless measurement tool. It does not use cookies or track you across sites and collects no personal information, so it runs on every visit without needing consent.
  • Google Analytics 4 — helps us understand traffic and which pages help shops the most. It uses cookies.
  • Meta (Facebook) pixel — helps us measure and improve our advertising. It uses cookies and shares limited event data with Meta.
  • Crisp — powers the live chat bubble so you can message us. It stores what you send in chat and basic session information to make the chat work.

Your consent choices

If you visit from Quebec, the European Union / European Economic Area, or the United Kingdom, we show a consent banner. Google Analytics 4 and the Meta pixel do not load unless you accept them there — you can decline and still use the site normally. Cloudflare Web Analytics is cookieless and privacy-first, so it runs either way. Elsewhere, these tools may load by default; you can still block cookies in your browser settings.

Cookies

Cookies are small files a site can store in your browser. We use them for the tools above (subject to your consent where required) and to remember basic preferences such as your light or dark theme. You can clear or block cookies in your browser at any time; some features may work differently if you do.

How your information is shared

We share information only with the service providers that help us run the site and respond to you — for example, the tools listed above and our customer relationship (CRM) system where form submissions are stored. We may also disclose information if the law requires it. We never sell your data.

How long we keep it

We keep the details you send us for as long as needed to respond, run your trial, and keep records, and then delete them when they're no longer needed. You can ask us to delete your information at any time.

Your rights

You can ask to see, correct, or delete the personal information we hold about you, or ask us to stop contacting you. Just email tony@12v.biz and we'll take care of it.

Children

This site and the Toolbox are for businesses and are not directed at children.

Changes to this policy

We may update this policy from time to time. When we do, we'll change the "last updated" date above.

Contact us

Questions about privacy? Email tony@12v.biz.